Baby Birthday Gifts Singapore: What to Give at Every Stage
Peekaboo Baby and KidsSingapore's gifting culture is practical and heartfelt in equal measure. When it comes to baby milestones — a 100 day gathering, a first birthday party, a second — people want to give something that feels genuinely considered rather than grabbed in a hurry. And in a multicultural city where celebrations take different forms across Chinese, Malay and Indian families, the most universally appreciated gifts are ones that carry the baby's name.
This guide is structured around the questions most Singapore gift-givers actually ask: how much should I spend, what is appropriate for this occasion, and how do I make it feel personal?
How Much to Spend: Singapore Baby Birthday Budget Guide
One of the most common questions — and the most practical place to start.
| Relationship | Suggested Budget |
|---|---|
| Colleague | SGD 40–100 |
| Friend | SGD 70–130 |
| Close friend or family | SGD 120–220+ |
| Group office gift | SGD 140–250+ pooled |
A few things worth noting: for a first birthday specifically, most Singapore gift-givers spend slightly more than for a baby shower — it is a bigger milestone with a proper celebration. And a group office gift pooled from colleagues allows for a more impressive, beautifully presented set without individual overspend. Our large personalised baby gift sets are the most popular choice for exactly this reason.
What matters more than hitting an exact number is that the gift feels considered and well-presented. A SGD 70 personalised gift set arriving in a beautiful gift box often makes a stronger impression than a SGD 150 generic hamper.
What to Give at Each Milestone
100 Days (百日宴)
The 100 day mark is observed across many Singapore families — particularly in Chinese households — though it tends to be a quieter, more family-focused gathering than a first birthday. Gifting is thoughtful but modest compared to the first birthday occasion.
A personalised keepsake is the most appropriate choice — something that acknowledges this specific milestone. Our personalised baby bodysuit and hat 100 days gift set is designed specifically for this occasion — ultra-soft cotton embroidered with the baby's name, presented in a complimentary gift box. Practical, milestone-appropriate and personal without being excessive.
First Birthday (一歲生日)
This is the milestone that matters most. First birthdays in Singapore are celebrated properly — party venues, themed decorations, family dinners — and the gift should match the occasion. This is when you give something keepsake-worthy rather than purely practical.
Our personalised Jellycat Bashful Beige Bunny Birthday edition is one of our most popular first birthday gifts in Singapore. The birthday cake embroidery motif makes it unmistakably tied to this milestone, and the baby's name embroidered alongside it turns it into a keepsake the family holds onto long after the birthday is over.
For a more accessible option at the same milestone, our personalised baby bodysuit and hat 1st birthday gift set is designed specifically for this occasion — ultra-soft cotton with the baby's name embroidered, beautifully presented and completely gift-ready. A thoughtful standalone gift or a lovely complement to the Birthday Bunny.
For a complete first birthday bundle, browse our Jellycat gift sets — the birthday bunny paired with coordinated embroidered essentials, all in the same name and colour story.
Second Birthday and Beyond (兩歲或以上)
By the second and third birthday, the child is becoming more aware of their own identity — and gifts that carry their name become even more meaningful as they start to recognise it. Personalised clothing, soft toys and books are all well-suited to this stage.
Our 6 months and above collection covers this age range with personalised essentials — bodysuits, rompers and bibs custom-embroidered with the child's name — suited to active, curious toddlers who are growing fast.
The Personalisation Difference in Singapore
Singapore is one of the most multicultural cities in the world — and nowhere is that more visible than in the names parents choose for their children. Isla, Elliott, Wei Xuan, Priya, Aisha — every name tells a story, and embroidering it onto a gift acknowledges that story in a way that no generic product can.
At Peekaboo we personalise in English, Chinese, Malay, Tamil and more — meaning a baby's name can be embroidered in whichever language is most meaningful to their family. This is genuinely rare. Most personalised baby gift stores in Singapore offer English only, or English and Chinese. Offering the full range of Singapore's languages is something we are proud of and something parents notice.
We also offer one of the broadest thread colour ranges available — meaning the embroidery can be matched precisely to the item colour and the overall palette of the gift rather than defaulting to a standard set of options. And if you are unsure how the name will look, just ask — we can prepare a font mockup before anything is embroidered.
Boy, Girl or Not Sure Yet
For a baby boy — blues, greys and soft neutrals. Our personalised baby boy gift sets are curated in coordinated boy-friendly tones, each custom-embroidered with his name.
For a baby girl — pinks, soft florals and warm neutrals. Our personalised baby girl gift sets come in complementary feminine palettes, all personalised to order.
Not sure — warm neutrals work for any baby. Beige, cream and white are safe and feel premium rather than generic. A Bashful Beige Jellycat bunny with neutral essentials never goes wrong.
How to Choose
If you want something for the 100 days occasion — keep it milestone-specific and personal. The 100 days bodysuit and hat gift set is the right call — designed for exactly this occasion, practical, and beautifully presented.
If you want a proper keepsake for the first birthday — the personalised Jellycat Birthday Bunny is the gift that gets displayed on the shelf, photographed at the party, and kept for years. Or pair it with the 1st birthday bodysuit and hat set for a complete, milestone-themed bundle.
If you are buying from the office as a group — pool contributions and go generous. A large personalised baby gift set with a Jellycat, clothing and multiple personalised essentials all in the same colour story is the version that gets talked about. Delivered in a gift box with a handwritten card — no wrapping needed.
If the child is two or older — personalised clothing from our 6 months and above collection combined with a soft toy makes a thoughtful, age-appropriate combination.
And whenever you are unsure — add the name. Personalisation is what turns a birthday gift into a keepsake.
Ready to Order?
All Peekaboo baby birthday gifts are custom-embroidered with the baby's name and delivered across Singapore, Malaysia, Hong Kong, Australia and all of Asia with a complimentary gift box and handwritten card — arriving completely gift-ready.